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Johnson & Johnson’s® Baby Powder has been popular over the years as a reliable product for both babies and women. Talcum powder is the focus of cancer lawsuits because of its brand recognition, long use and marketing specifically for “feminine hygiene” uses. The World Health Organization classifies the genital use of talcum-based body powder as possibly carcinogenic to humans. Based on numerous additional studies involving thousands of individuals, women who used talcum products are 30% more likely to develop ovarian cancer.
The company continued marketing body powder products despite knowing about the research on a possible connection between talcum powder and cancer. Their most popular slogan remained “a sprinkle a day keeps odor away” even when they had the research. Other companies have also been at fault in some lawsuits, including Whittaker, Clark & Daniels® and Cashmere Boutique by Colgate-Palmolive®.
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Studies dating back to 1971 have found links between talcum powder and ovarian cancer. The World Health Organization classifies the genital use of talcum-based body powder as possibly carcinogenic to humans.
Johnson & Johnson’s faced many lawsuits throughout the years. On July 13, 2018, the St. Louis jury awarded $550 million in compensatory damages and $4.14 billion in punitive damages.
Sen. Raja Krishamoorthi requested information from J&J regarding the company's plans to pursue bankruptcy protection for talcum powder liabilities. This is among several instances of investigation into J&J's talc.
Asbestos was reportedly found in talcum powder formula. Asbestos is known to be lethal when ingested, leading to lung cancer and mesothelioma, among other complications.
Many users of talcum powder reported that they had developed ovarian cancer after their use of the talcum powder. There are at least 20 scientific studies dating back to 1971 which have linked the use of talcum powder to ovarian cancer. On July 13, 2018, the St. Louis jury awarded $550 million in compensatory damages and $4.14 billion in punitive damages.